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The company, acquired by Wella in 2022, will enter 600 Salon Centric doors with new partnership.
June 12, 2023
By: Lianna Albrizio
Associate Editor
Award-winning, Black-owned hair care brand Briogeo, acquired by Wella last year, is heading to the professional channel. In a partnership with Salon Centric, a distribution platform for licensed salon professionals, Briogeo products will be available in 600 doors on August 1. Briogeo’s acquisition by Wella Company in April 2022 marked Wella’s first portfolio expansion as an independent entity, according to Wella CEO Annie Young-Scrivner, adding that the indie brand’s high-gr...
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